True North Polaris House – Nonprofit Website Rebrand
I led a full rebrand of Polaris House, including the name change, vision articulation, and complete rewrite of all website copy. My focus was on making the site more emotionally resonant and accessible, with streamlined formatting, intuitive navigation, and embedded forms to improve user experience. Through strategic storytelling, I helped bring the mission to life — inviting visitors to connect more deeply with the heart of the work.