As a Marketing Associate at Taylor Community — a vibrant nonprofit retirement community in New Hampshire — I developed and executed a wide range of content strategies to elevate the organization’s public presence, support resident engagement, and foster meaningful community connection during a critical time.
My work spanned editorial leadership, video production, website content strategy, print advertising, and collateral development. I created all of Taylor’s print advertisements, including featured placements in Yankee Magazine, New Hampshire Magazine, and other regional publications — ensuring the visuals and messaging reflected Taylor’s unique blend of warmth, dignity, and lifestyle appeal.
I served as editor of The Gazette, Taylor’s monthly newspaper with over 1,000 readers, where I curated and wrote feature stories that brought the spirit of the community to life. I also worked closely with the President/CEO to craft sensitive, informative internal communications during the height of the COVID-19 pandemic — including a weekly newsletter and livestreamed Town Hall meetings for residents across the Laconia and Wolfeboro campuses.
I played a lead role in the redesign of the company website — creating updated content, guiding design and photo selections, implementing SEO strategies, and analyzing performance metrics like call volume, time on page, and inquiry conversions to optimize user engagement.
Throughout my tenure, I provided creative direction across all channels — digital, print, and in-person — executing integrated campaigns and brand storytelling that reflected Taylor’s mission to offer a fulfilling, connected retirement lifestyle.
Scope of Work
Website Strategy & Digital Optimization
Led the strategic development of website content, drafting comprehensive outlines and full-page copy to reflect the organization's mission, tone, and evolving brand identity.
Collaborated closely with the VP of Marketing & Sales to review and refine final content for accuracy, clarity, and alignment with stakeholder priorities.
Worked directly with developers and designers to guide layout, formatting, and content placement — ensuring a seamless, intuitive experience tailored to older users and their families.
Selected and curated all website photography via Shutterstock, creating a visual language that emphasized warmth, vibrancy, and dignity.
Prioritized mobile and tablet optimization, with streamlined navigation and reduced text density to accommodate the community’s audience and improve overall usability.
Monitored key analytics (e.g., SEO performance, time on page, conversion rates) post-launch to inform ongoing content and performance improvements.
Editorial, Content Creation & Press
Edited, produced, and distributed The Taylor Gazette, a 50-page internal monthly newspaper serving residents across two campuses (Laconia and Wolfeboro).
Led all aspects of production — including content curation, writing, copyediting, layout design in InDesign, calendar building, photo placement, and internal communications.
Transitioned the publication from an outdated platform to InDesign, scaling it into a cohesive, visually engaging publication that reflected resident life and kept the community informed.
Managed all distribution channels: delivered printed copies to resident mailboxes, maintained the physical mailing list, distributed digital copies via email, and updated the publication monthly on the website.
Collaborated with multiple departments to ensure timely inclusion of event listings, staff updates, and community highlights, maintaining editorial consistency and narrative tone.
Developed marketing materials including print ads, flyers, blog posts, email campaigns, and press releases to boost visibility and engagement.
Designed and produced regional print advertisements featured in outlets such as Yankee Magazine and New Hampshire Magazine, ensuring brand alignment across formats.
Conducted interviews with residents and staff to produce thought leadership content and high-resonance feature stories.
Video, Livestreaming & Cross-Platform Distribution
Produced video and audio storytelling projects for community events and digital campaigns.
Livestreamed and edited monthly Town Hall meetings across two campuses (Laconia and Wolfeboro) during COVID-19, ensuring safe access for residents and families.
Uploaded, managed, and distributed video content via Zoom and Vimeo, ensuring timely and accessible communication for a high-risk population.
Key Results
Successfully led a multifaceted marketing strategy across digital, print, and in-person channels to elevate Taylor Community’s brand and deepen engagement with residents, staff, and the public.
Transformed The Taylor Gazette into a polished, 50-page monthly publication by migrating it to InDesign, improving visual layout and readability, and managing full editorial production and distribution across print, email, and web.
Delivered COVID-safe communication systems by livestreaming and editing Town Halls, writing weekly newsletters with the President/CEO, and ensuring clear messaging for a high-risk population.
Spearheaded the website redesign and content strategy, resulting in increased engagement, improved user experience, and optimized performance across mobile and tablet devices.
Strengthened the organization’s regional visibility and reputation through targeted print advertising in high-profile publications such as Yankee Magazine and New Hampshire Magazine.
Maintained brand alignment and storytelling consistency across all platforms — from blog posts and email campaigns to press releases and resident spotlights.
Featured Work:
Images of The Taylor Gazette that I created, designed, and wrote content for monthly. Each edition was produced using InDesign.
Depiction of what the website looked like before the redesign
Depiction of what the same dining page looked like after the redesign of the Taylor Community Website
Hiring brochure creation for career fairs that I designed in-house.
Ad that I created for print promotion. This was featured in Yankee Magazine and New Hampshire Magazine as a full page spread.
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