Time for You Self Care – Ongoing Digital Support, Social Strategy & Content Creation

Project Overview

I provide ongoing digital and creative support for Time for You Self Care, the solo mindfulness and Reiki practice of Clare Persson. My work focuses on helping Clare bring her voice and offerings into the digital space with clarity, confidence, and consistency.

I originally built and maintained her website on GoDaddy — the most accessible platform for her needs at the time — and we’re currently exploring migration to WordPress or Webflow to support expanded functionality like online courses, integrated payments, and richer multimedia features.

In addition to managing regular website updates, I’ve created seasonal flyers and event assets, set up her Constant Contact email system, and led her full social media strategy across Facebook, Instagram, and LinkedIn. I also supported the setup of tools and systems that allow Clare to expand her offerings — including PayPal integration for online payments, SoundCloud publishing for guided meditations, and a Zoom-based webinar model for live virtual classes.

All systems have been developed with ease of use in mind, empowering Clare to take ownership over time while continuing to receive high-level creative and strategic support. Our collaboration has helped her build a digital presence that is grounded, nurturing, and aligned with the healing nature of her work.

Scope of Work
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Website Maintenance & Design Support

• Built and maintained Clare’s GoDaddy site; currently advising on migration to WordPress or Webflow for online course and video/audio expansion.
• Regularly update class info, testimonials, and event offerings.
• Designed flyers and graphics to be used both on the site and across platforms to maintain visual cohesion.
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Audio, Payments & Class Infrastructure

• Set up SoundCloud to host guided meditations; currently working on Spotify integration.
• Established PayPal for online payments and event registrations.
• Built a Zoom webinar system for her to begin offering live virtual classes.
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Social Media Strategy & Execution

• Built and implemented a complete seasonal social media strategy — including post calendars, Instagram and Facebook graphics, copy, and CTAs for workshops, meditations, and classes.
  Created engaging content formats (carousel tips, testimonials, quote graphics, and polls) that speak directly to her audience’s needs and wellness goals.
• Write and design posts that reflect Clare’s authentic voice, focusing on mindfulness, grounded wisdom, and seasonal wellness.
• Promote recurring events like Restore & Renew, Wednesday meditations, and solstice workshops using branded templates and story graphics.
• Set up Clare’s LinkedIn profile to help grow her reach through organic, professional connections.
• Trialed multiple social scheduling tools to identify the best solution within her budget; currently managing through Meta Business Suite.
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 Email Marketing Setup & Guidance

• Set up Constant Contact, taught Clare how to manage it herself, and created easy-to-use templates for seasonal campaigns.
• Supported her first email launches with copy and formatting that captured her tone and goals.
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 Event Promotion & Community Engagement

• Designed flyers, event pages, and registration links for workshops and seasonal wellness gatherings.
• Managed outreach across social platforms, community calendars, and groups like “Laconia Is Talking.”
• Created branded video and audio promos for offerings like the Smile Meditation and Solstice workshops.
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What we did

• Supported Clare in building a clear, professional, and emotionally resonant digital presence that reflects her healing work.
• Equipped her with tools and training to manage digital systems independently, while continuing to support high-impact campaigns.
• Set up foundational infrastructure for audio publishing, online payment, and live webinar delivery, opening new avenues for growth.
• Created content and systems that have led to increased engagement, more event registrations, and growing professional reach.
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Examples of Social Media Graphics & Flyers Created